THURSDAY BOOT CO.
Thursday Boot Co. is a leather shoe company based out of New York, New York. The company is a growing force in the industry and has received recognition for Vogue, GQ, Buzzfeed, among many other publications. The company is committed to providing high quality materials and craftsmanship at a reasonable price.
I became a College Ambassador for the company during Spring 2020. I make content for social media, compete in various challenges, promote new launches, etc. I also work as a Content Intern directly under the Head of Marketing and Product Development to edit and create content for their various social media pages.
INFLUENCER WEEKEND 2021
I was fortunate enough to be asked by Thursday Boots to be apart of their Influencer Weekend. They invited 25+ influencers and photographers/videographers the company works closely with. Although content is still being edited from the event, here is a glimpse at some of the videos, animated pictures, and photography I captured during the weekend.
FLOATING SHOES
From the moment I learned how to animate pictures in 3D, I had the idea to fly a camera through a bunch of animated floating shoes from Thursday Boots. This project combined stills of shoes that I took, a clean plate picture of the city behind me, and of course a picture of myself. I posted this edit to my Instagram Reels where it has been viewed over 1.3K times.
The edit was then posted to the Thursday Boot Instagram page to over 600,000 followers. The post has over 95K views and counting on their page.
LOGO ANIMATION
While developing content for Thursday Boots, I realized they did not have a logo animation. As I taught myself After Effects, I wanted to see if I could use my new skills to create something for the company. With that being said, this is my take on a Thursday Boot logo animation.
EARTH DAY
Thursday Boots prides itself on being an ethical and environmentally conscious company. For Earth Day, they asked their ambassadors to make a post celebrating their $150k donation to Direct Relief to combat the Coronavirus, the production of mask that they donated to medical workers in need, and their line of sneakers made 100% from recycled materials.
I made this quick edit to catch Instagram users' eyes in hope they would read my caption about the company.
Side note - The song used, "Level of Concern" by twenty one pilots, was inspired by and created during the Coronavirus epidemic. Very fitting (and catchy) if you ask me!
AMBASSADOR RECRUITMENT CAMPAIGN
Thursday Boots and Nothing New asked their ambassadors to make Instagram story graphics to recruit new college ambassadors for the upcoming school year. I made my own along with an animated version and turned them in. To my surprise, they sent me a bunch of pictures and asked me to make them more. I proceeded to produce a handful of still and animated stories which were then posted to their accounts with over 725,000 followers.
They also asked that the roughly 40 other ambassadors send out the graphics I had created to reach their friends and followers, too.
